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Foundable
Template

Pricing Test

A price hypothesis and the signal that would change it.

Prices get changed on nerves. A written hypothesis with a signal attached makes the change a decision rather than a flinch.

All templates

'At X, buyers of type Y will still say yes because…'

Who sees which price, for how long, and how you avoid comparing two different audiences.

Fixed in advance.

Started checkouts, accepted quotes, specific objections.

What result makes you raise, hold, lower or change the scope instead.

What it structures

Current price, hypothesis, test design, sample, signal and the change rule.

Leave a field blank when you do not know the answer. An open question you can see beats a confident sentence nobody checked.

Use it when

  • Before raising a price
  • When every buyer says yes immediately
  • When objections cluster on price

Let Ted do the work

Open the filled brief in Ted and it becomes a project with a planned output, not another document.

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