The name is part of the launch
A domain is not a naming exercise you do on a Sunday. It should match the audience, the offer and the category, and then be used consistently everywhere those people meet you.
How the flow runs
- 01
Describe the idea and the tone
Who it is for and how it should sound to them. A name for a clinic and a name for a game are not judged the same way.
- 02
Generate and compare
Candidates compared on clarity, memorability, extension, price and how much trust the name has to carry.
- 03
Choose the primary direction
One name. Held clearly enough that the page, the email and the profile can all be built on it.
- 04
Build around it
Page, social presence and launch messaging use the name consistently, because inconsistency is what makes a new business look temporary.
What candidates are compared on
Clarity
Can someone hear it once and spell it? Every clever spelling costs you a percentage of everyone you ever tell.
Memorability
Would they still find it a week later, from memory, without the link?
Extension
The extension carries a signal. Which one fits your buyer's expectations, not your taste?
Price
A premium name is a real cost with an opportunity cost attached. It is rarely the constraint on a first sale.
Trust fit
Some categories need a name that sounds established. Others are hurt by it.
Holding and control
A domain registered on your instruction is held for the foundable that authorised it. The holding terms, authoritative DNS arrangement and renewal behaviour are shown before you confirm anything, and a purchase is an always-confirm action with a budget check. Credits are reserved before registration is attempted and settled only if it succeeds. If the registrar price exceeds the ceiling you approved, nothing is bought and a new quote is required.
Buying a domain never happens silently. Spend is the one category that always requires an explicit confirmation, regardless of the autonomy mode you have set.
Frequently asked questions
You need somewhere people can act. That is often a page on a domain, but a first sale has happened over a message thread many times.
A domain registered on your instruction is held for the foundable that authorised it, under holding terms shown before you confirm. DNS and renewal arrangements are stated up front.
Registration stops and a new quote is required. Credits are reserved before registration is attempted and settled only after it succeeds.
Start free with Ted.
Bring the messy version of the idea. Ted turns it into a first move, something real, and a way to see what people actually do — free to start, no card.
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