Digital product launch
An expert packages one result, prices it, and tests whether anyone will pay for it.
Buyer: One group who already asks the same question repeatedly.
Illustrative — not a verified customer result. These paths show how the workflow runs. They contain no real revenue figures and describe no actual customer.
- 01
Choose the buyer and the result
One buyer, one outcome. Not a curriculum.
- 02
Build the smallest complete package
Enough to deliver the result and nothing else. The second module can wait for someone to ask for it.
- 03
Price it and write the sales page
Cost floor modelled from real delivery time, a candidate price, and a page that answers the two objections you already know about.
- 04
Launch and connect the money path
Launch emails and posts, checkout tested by buying it yourself, delivery confirmed end to end.
Artifacts along the way
- Offer package with exclusions
- Sales page
- Launch emails and posts
- Checkout and delivery path
Signals watched
- Started checkouts
- Completed purchases
- Pre-purchase questions about scope
- Refund requests and their stated reasons
- Traffic without checkouts: the promise is not specific enough to be worth money.
- Checkouts started and abandoned: price, payment friction or trust — test them in that order.
- Refunds with a consistent reason: that reason is the product you should have built.
Start free with Ted.
Bring the messy version of the idea. Ted turns it into a first move, something real, and a way to see what people actually do — free to start, no card.
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