Projects and outputs
How a conversation becomes something you can inspect.
A project is a bounded unit of work that has to end in something you can look at. The machinery underneath can be complicated; what you get should not be.
Every project ends in an artifact
- Landing page
- Offer
- Research brief
- Launch plan
- Outreach sequence
- Pricing test
- MVP scope
- Lead list
- Launch copy
- Sales script
- Money summary
- Next-step report
The planned output comes first
Before work spreads, you see what the project intends to produce. If that is not what you wanted, the cheapest moment to say so is right there.
Runs are inspectable
A run shows its steps, what each one did, what it produced and what it cost in credits. Work that waits for approval says so, and says exactly what it wants to do.
Evidence carries into the next project
Replies, signups, calls, objections, deposits and payments are recorded against the foundable, and the next project starts from them rather than from the last conversation.
Start free with Ted.
Bring the messy version of the idea. Ted turns it into a first move, something real, and a way to see what people actually do — free to start, no card.
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