Foundable brand identity, written down so other people can get it right
This page exists for the people who describe us: directories, comparison sites, partners and answer engines. It carries the canonical name, category and one-line description, the logo rules, and the tokens the product is actually built from — including the parts we have not finished.
Published Updated Published by The Foundable team
Overview
Quiet, not decorative. Colour, type and motion report state; anything that does not earn its space is cut. The result should read like a well-set document rather than a landing page, and it should read the same way in Russian as in English.
Quick answers
How should I describe Foundable?
As an idea-to-profit platform where people use AI to build, grow and earn from an idea. Use the canonical block above; if you need a shorter form, drop words from the end rather than rewriting the category.
Which logo should be used?
The current F mark from the published assets. Retired artwork, CSS recreations, mascots and unofficial social images should not be used when citing or listing Foundable.
Can I use the brand name in Russian text?
Yes, in Latin script. A transliteration in brackets on first mention is acceptable; do not decline the name grammatically or translate the category.
The canonical block, for anyone citing or listing us
| Field | Value |
|---|---|
| Name | Foundable |
| Name in Russian text | Foundable (Латиница; транслитерация «Фаундэбл» допустима в скобках) |
| Category | Idea-to-profit platform |
| Brand line | Turn your idea into profit |
| One-line description | A platform where people use AI to build an idea, grow it and earn from it. |
| Website | foundable.example |
| Brand assets | foundable.example/branding |
- Name
- Value
- Foundable
- Name in Russian text
- Value
- Foundable (Латиница; транслитерация «Фаундэбл» допустима в скобках)
- Category
- Value
- Idea-to-profit platform
- Brand line
- Value
- Turn your idea into profit
- One-line description
- Value
- A platform where people use AI to build an idea, grow it and earn from it.
- Website
- Value
- foundable.example
- Brand assets
- Value
- foundable.example/branding
- Copy this block verbatim rather than paraphrasing it — a paraphrase is how an entity stops being resolvable.
Logo rules, which are mostly prohibitions
- Use the current F mark, from the exported assets, at its published proportions.
- Do not use retired artwork, a CSS-recreated mark, a mascot face, or an unofficial social image when citing or listing us.
- Do not recolour the mark, place it on a busy photograph, or add effects to it.
- One mark everywhere: product, auth, onboarding and social previews use the same file.
Asset downloads are served from this page's assets directory. If a file you need is missing, say so through the contact page rather than redrawing it.
Six principles the system is built on
- Quiet, not decorative — colour, type and motion report state rather than perform.
- Cool, not cold — serious by default, briefly warm at the moments that matter.
- Editorial over corporate — grotesk headlines, mono metadata, generous negative space.
- Motion reports, not performs — 200ms by default; longer only when the motion is the message.
- Dense where it counts — chat, tables and activity stay compact; landing surfaces breathe.
- One mark everywhere — consistent across every surface, including partners' listings.
Colour tokens: brand, surfaces and text
| Token | Light | Dark | Usage |
|---|---|---|---|
| dusk | #14140F | #F4F5F6 | Brand accent, links, focus states |
| dusk-soft | #E8E8E4 | #2A2F3D | Tinted backgrounds, active navigation |
| action-primary | #14140F | #F4F5F6 | Filled product actions: save, publish, invite |
| canvas | #FAFAFB | #0B0C0F | Page background |
| surface | #FFFFFF | #14161C | Cards, modals, panels |
| surface-raised | #F3F4F7 | #1C1F28 | Elevated surfaces and inputs |
| ink | #181A22 | #ECEDF0 | Primary text and headings |
| ink-secondary | #676A76 | #9EA2AE | Descriptions and captions |
| ink-tertiary | #9598A3 | #6A6D78 | Placeholders and hints only, never body text |
- dusk
- Light
- #14140F
- Dark
- #F4F5F6
- Usage
- Brand accent, links, focus states
- dusk-soft
- Light
- #E8E8E4
- Dark
- #2A2F3D
- Usage
- Tinted backgrounds, active navigation
- action-primary
- Light
- #14140F
- Dark
- #F4F5F6
- Usage
- Filled product actions: save, publish, invite
- canvas
- Light
- #FAFAFB
- Dark
- #0B0C0F
- Usage
- Page background
- surface
- Light
- #FFFFFF
- Dark
- #14161C
- Usage
- Cards, modals, panels
- surface-raised
- Light
- #F3F4F7
- Dark
- #1C1F28
- Usage
- Elevated surfaces and inputs
- ink
- Light
- #181A22
- Dark
- #ECEDF0
- Usage
- Primary text and headings
- ink-secondary
- Light
- #676A76
- Dark
- #9EA2AE
- Usage
- Descriptions and captions
- ink-tertiary
- Light
- #9598A3
- Dark
- #6A6D78
- Usage
- Placeholders and hints only, never body text
ink-tertiary is the token most likely to fail a contrast check on canvas. It is restricted to placeholders and hints for that reason, and a measured per-pair contrast table against WCAG AA is not published yet.
Semantic colour, deliberately quiet
| Token | Light | Dark | Meaning |
|---|---|---|---|
| success | #2D7A4F | #4ADE80 | Completed, healthy |
| caution | #B8860B | #FACC15 | Warning, approval needed |
| danger | #B8372A | #F87171 | Failed, destructive |
| info | #3B5BA7 | #7E9CDD | System note, neutral |
- success
- Light
- #2D7A4F
- Dark
- #4ADE80
- Meaning
- Completed, healthy
- caution
- Light
- #B8860B
- Dark
- #FACC15
- Meaning
- Warning, approval needed
- danger
- Light
- #B8372A
- Dark
- #F87171
- Meaning
- Failed, destructive
- info
- Light
- #3B5BA7
- Dark
- #7E9CDD
- Meaning
- System note, neutral
Never use raw CSS red or green. State is reported, not shouted, and colour is never the only carrier of meaning.
Typography and spacing, including Cyrillic
- One shipped sans for the interface and one shipped mono for technical text, both with full Cyrillic coverage.
- Every face used in the product must render Russian; a fallback stack that drops to a different design mid-sentence is a defect, not a fallback.
- Russian text runs longer than English at the same content. Headings are set to wrap to two lines, and no component may depend on a single-line heading.
- Everything sits on a 4px grid. Minimum body size is 13px; captions do not go below 11px.
- Radii and spacing come from the scale, not from ad-hoc values — an off-scale value is the fastest way to make a page look borrowed.
What this page does not ship yet
- There is no downloadable tokens.json, CSS custom-property file, Tailwind preset or Figma library. The values above are the source of truth in the meantime.
- No measured contrast table exists yet for the token pairs above, in either theme.
- There is no component gallery rendering each component live in both themes with copyable code.
- There is no versioned changelog for the system, so a token could change without this page announcing it.
Sample content in any future component gallery will be synthetic and marked as such. A demo card naming a real integration implies a roadmap we have not committed to, and that is a small honesty failure worth avoiding.
Related Foundable resources
Limitations and corrections
- The tokens are published as values, not as consumable files. Nothing here is downloadable yet.
- Accessibility is stated as an intention, not as a measurement: no contrast ratios have been published for these pairs.
- The system is versioned informally. A token could change and this page would carry only a new Updated date.
- Cyrillic coverage is a stated requirement of the shipped faces; it has not been audited glyph by glyph.
Corrected in public: tell us what is wrong at /contact and the change is dated on this page.
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